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Liverpool receive huge financial boost as Standard Chartered sign new 5 year sponsorship deal

Liverpool and Standard Chartered have both confirmed that the US banking giant has signed a new 5-year deal to remain as the clubs main shirt sponsor.  The previous deal was due to expire at the end of the upcoming season, and Liverpool were keen to secure a lucrative new deal that reflects their ever growing popularity and success both on and off the pitch. To that end, the Reds Commercial Team have been in negotiations with various companies as they looked to secure the best deal for the club.

Reports earlier in the summer suggested the Reds were looking for £80million a season, which would put them on par with Manchester United and Chelsea’s latest deals.  That would double the amount received in the previous deal with Standard Chartered, who have been paying £40million per season for the last 4 years.

Due to the massive numbers involved, it was suggested that Standard Chartered may not be able to commit to such a deal, but clearly both sides see the value in continuing their relationship beyond the end of the year.

Whilst no official figures have been released beyond the length of the deal, we can assume that Liverpool have received the amount they wanted, meaning the clubs finances will be £80million a year better off.

Personally, we feel that this is a great deal for the club.  Whilst clubs like Barcelona sell their soul to the highest bidder – who wants a trip to the Spotify Nou camp – Liverpool have quietly and efficiently secured yet another fantastic commercial deal.

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